Wednesday, October 7, 2009

When the Road...Driver

Some times we do things without remembering the next moment. Interestingly, what goes round must always come round. Yesterday, it was Sony - according to Nigeria's Minister of Information: Prof. Dora Akunyili, the electronic giant forgot so easily the land that flowed with business milk at some glorious moments, when she decided to embark on the campaign for calumny against Africa's most populous nation.

It's a pity that Sony, through Youtube and other public domain has succeeded in painting Nigeria black and as a nation plague with the worst evil that must be avoided. Sad enough some of the people who through their action and inaction have helped in doing the spoil are the ones crying most. But who can right the wrong especially when the painting has been accomplished, couple also with the fact that our sins are far too many, with no sincere effort to truly redeem the situation.

Before we cry our voices out to a some worth spilt-paint of defamation; first we should examine ourselves to see whether that which is said about us is all true. Even though the truth is bitter, Sony owes Nigeria as a nation quantum unreserved apology. Again, our leaders and policy makers as well as stakeholders must rise to their individual responsibility. We must make a concerted effort to move out talk, talk to action and also to apply those books' principles into our real challenges.

Meanwhile Sony must remember that she has not only bitten the fingers that feeds her, but has also polluted a land that would forever flow with the milk of good business. Thus, she must appease our land with the best detergent; beyond that, she must take the Nigeria Rebranding Campaign to other planets, otherwise many of us will begin by discarding our Sony products and instigate our African friends to do same in retaliation.

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